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The Quality System of Agriturist Umbria: Tradition, Clarity, Guarantee
The Agritourism “Le Due Torri” was one of the 6 founding members of the Quality System of Agriturist Umbria, which numbered 30 associate members in 2004. The main objective of our certified and guaranteed quality system is to meet clients’ expectations in full, in relation to the specific quality-price level they have chosen for their vacations in the umbrian countryside. The system started with a careful review of guests’ comments, gathered in over 200 agritourisms all over Umbria in the past 5 years; the next step was to provide special training to the agritourism operators to ensure that they are able to provide all that they promise, and to help them achieve their highest aims in their farms and agritourisms. Each element of the quality system needs to be coherent with the others: the truthfulness of informational and and promotional materials, the need to provide maximum comfort to the guests during their vacation, the warmth and friendliness of both the agritourism and its operators, the quality of all products served at meal times or sold at the farm. Every element of this quality system requires a permanent educational process on the part of all operators, and a continuous monitoring of services by means of clients’ evaluations of all farms which have chosen to be part of the quality system. The 30 umbrian farms which have subscribed to the Quality Agriturist Umbria Project in 2004 are listed in the web site.
European Territorial Quality Mark
The European Territorial Quality Mark may be applied to the Territorial Marks as an added mark, provided that those comply with the following conditions:
they are marks which affect natural or administrative territories or those with an historical identity with rural predomination.
The territories bearing those marks should be involved in a development process linked to territorial quality.
Territorial quality: this is quality which goes beyond regulated quality and the Denominations of Origin; this is a new kind of solidary behaviour which gives priority to the quality of ties between people, territories, products, services, producers and consumers.
Sustainable development: development involving a plurality of indivisible aspects (economic, social and cultural), and which take into account jointly the quantitative and the qualitative.
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